13 September 2011Prince Alfred College Website
Prince Alfred College, one of Australia's premier boys schools, had an out-of-date and difficult to update website. This was reducing the effectiveness of school community communication and marketing strategies.
bmd have designed and produced a website that meets the dual objectives of communication and marketing. A new, easy to use content management solution was implemented, spreading the task of updates across the various school areas and staff members.
We created an engaging website that reflects the school's personality and brand. With daily updates, it’s now the key communication resource for students, their families, staff, the wider school community—and a vital element in the school’s marketing strategy.
08 September 2011Adelaide to Outback Website
bmd created a website encouraging prospective GP's to take their training in a wide range of locations around SA. The key was to highlight the best of each region, showcasing the lifestyle of each location.
07 September 2011Surveyors merge into a new brand
Mosel Steed is the merger of two surveying companies, MOSEL BROWNE and STEED and POHL, required a new brand identity to represent their new story and future direction.
A brand identity was created to reflect more than just their core discipline of surveying, but to symbolise the broad range of other services such as planning and management consulting.
The new brand has been a cohesive force helping blend two business' cultures, and adding an exciting level of confidence and optimism.
06 September 2011Branding is: Blog
Ben Murray's blog Branding is explores what branding really means and how to implement it as a brand owner or creative consultant. Branding is encourages its readership to challenge the ideas put forward and connect with fellow brand savvy users.