Case Study


Background

Adelaide to Outback GP Training Program (AOGP) is one of 17 Regional Training Providers in Australia that delivers training for doctors who have been selected to specialise in General Practice. This is a highly competitive area.


Action

bmd created a website encouraging prospective GP’s to take their training in a wide range of locations around SA. The key was to highlight the best of each region AOGP represented, showcasing the geography and lifestyle of locations.


Result

bmd produced a content managed solution allowing AOGP staff to keep the site regularly updated and current. The site gives prospective GP's a great feel for each training post with regional highlights, attractions, photographs and maps.