Case Study
- Adelaide to Outback
- Prince Alfred College
- Sprout Cooking
- Smallacombe Real Estate
- Sealink Travel Group
- Packers Home Solutions
- MAC
- Beaumont Tiles
- Middleton’s
- RSB
- W.H.O.
- Bremerton Wines
Background
bmd conducted a brand audit of Beaumont Tiles that identified the brand was tired and sending out confusing messages, with multiple themes communicated by various advertising agencies and design studios.
Action
bmd changed how Beaumont Tiles talked about tiles, switching the focus from technical and price focused to a new brand identity that was emotional, fashionable, desirable and fun.
Result
The new brand identity has resulted in increased sales across the country. During 2009, at time when the industry reported a 20% drop due to the GFC, Beaumont Tiles averaged over 17% growth, and up to 69% in some stores.
