Case Study


Background

Ann Middleton is an internationally awarded jewellery designer and was the first South Australian of the year. Opportunity led Ann to create a new brand for a prestige boutique at the Gold Coast’s premier shopping location, Marina Mirage.


Action

bmd were involved from the start, working closely with the interior designer and builder. A new identity developed from teaser hoardings during fit-out, to a complete visual identity including stationery, promotional material and website.


Result

An elegant brand identity contrasts against images of amazing jewellery. The Middleton’s brand has developed into an exclusive jewellery destination at Marina Mirage.