Case Studies
- NG Media
- Bremerton Wines
- Adelaide to Outback
- Sprout Cooking
- Smallacombe Real Estate
- Sealink Travel Group
- Packers Home Solutions
- Motor Accident Commission
- Middleton’s
- Beaumont Tiles
- RSB
- W.H.O.
Background
Market research identified most motorists had low awareness of MAC’s logo and were confused about what MAC’s role was. bmd were appointed to review the brand and propose recommendations.
Action
bmd recommended the creation of a new brand identity with a voice that the key demographic of young male drivers would notice. It was an opportunity for MAC to promote itself as a leader in road safety.
Result
The new brand, inspired by road signage to reduce speed, positively engaged with the community, increasing the effectiveness of communication and clearly identifying MAC as the leader in road safety.
