Case Study
- Adelaide to Outback
- Prince Alfred College
- Sprout Cooking
- Smallacombe Real Estate
- Sealink Travel Group
- Packers Home Solutions
- MAC
- Beaumont Tiles
- Middleton’s
- RSB
- W.H.O.
- Bremerton Wines
Background
Packers is a family owned business, specialising in doors and home storage solutions for retail and commercial sale. They had been slowly developing their brand identity over five years. Reliance on TV branding and continually creating and updating print catalogues was expensive and resource demanding.
Action
bmd had been developing the brand identity and print material. The answer to the catalogue dilemma was to invest in a new website that clearly expressed their brand personality and always presented customers with up-to-date information.
Result
The website was an instant hit with Packers' sales now on a continuing rise. Packers ensured print and TV advertising reflected the brand identity set by the website. bmd are continuing to implement the brand throughout Packers' growing showroom network across the state.
