Case Study
- Adelaide to Outback
- Prince Alfred College
- Sprout Cooking
- Smallacombe Real Estate
- Sealink Travel Group
- Packers Home Solutions
- MAC
- Beaumont Tiles
- Middleton’s
- RSB
- W.H.O.
- Bremerton Wines
Background
The RSB’s communication material and brand identity had fragmented over time, much of which didn’t follow the RSB’s own accessibility best practice rules—including the logo.
Action
bmd refined the logo and created a new visual language for all communication and marketing material. All accessibility best practice was followed throughout the process, culminating in a content managed website that works with magnification and screen reading software.
Result
bmd created a new brand representing a confident and capable organisation. Its consistent use has resulted in a broader awareness of the RSB and its services.
