Case Study
- Adelaide to Outback
- Prince Alfred College
- Sprout Cooking
- Smallacombe Real Estate
- Sealink Travel Group
- Packers Home Solutions
- MAC
- Beaumont Tiles
- Middleton’s
- RSB
- W.H.O.
- Bremerton Wines
Background
Master Chef, Callum Hann, has teamed up with Adelaide dietitian Themis Chryssidis to provide interactive, fun and informative cooking classes.
Action
bmd consulted on the brand strategy, naming and positioning of Sprout. Our solution focussed on the key attribute of the new brand—dynamic, young and energetic—and brought that to life through an identity that focussed on ‘real life’ photography and a flexible visual identity.
Result
Sprout are fast becoming an Adelaide icon, their classes are selling out and receiving great reviews from all.
